First of all, can we make some noise for the first of many blog posts on WrittenByTam? It’s been a long time coming.
If you’re here and you’re still confused about what copywriting is, don’t worry. We’ll walk through it together in this post. By the end of this read, you will understand what copywriting is and four major ways that hiring a copywriter can improve your brand.
What is copywriting?
Copywriting is the written text that helps your audience navigate through your website. This includes the text on your homepage, about page, services, product descriptions, blog, and more.
Any text that you would use in order to sell a product, evoke an action, or educate people is considered “copy”.
Think of a website — any website at all. Every word you read has been written by a copywriter. When you indulge in a little online shopping after a bad day, the product description you read on an item is written by a copywriter.
Yep, copywriting is that big.
Why is copywriting important?
Simply put, good copywriting leads to more traffic and more traffic leads to more money.
Copywriters are responsible for researching, planning, and constructing the written text — or copy — for your brand. During the research process, a good copywriter will find out exactly what your target audience is looking for — the keywords they use in search engines, the help that they are seeking, and how your brand can be a solution.
It is left for the copy on your website to move them to take action.
Ways a copywriter can help your brand
1. Brings traffic to your brand website
Most people have the perfect website but have failed to get people to visit it. As mentioned earlier, good copywriting will bring traffic to your website. When it comes to building your brand, getting traffic is the first step. This can be done with the use of proper SEO (search engine optimization).
SEO is about constructing your written content so that it can rank higher in search engine results. But it’s more than just putting a bunch of SEO keywords together, it has to make sense, and a copywriter can help you accomplish that.
2. Evokes action
You finally got the traffic to your website, but you still need people to take action. This can be buying something, subscribing, or even sharing. A good copywriter can evoke action by appealing to your audience’s emotions.
A copywriter’s duty is to highlight the problem people have and then properly communicate how your brand can help, but you have to touch their soft side first.
Good copy will help you communicate with your audience in a way you may not have understood yourself. From your word usage to tone, a good copywriter will research all of these things to make sure that your audience feels the need to take action.
If it doesn’t make people take action, it’s just a waste of space.
3. Helps establish a proper brand voice
Your brand voice is the distinct personality your brand will take on while communicating. A copywriter can help you establish the proper brand voice for your target audience. You never want to confuse your audience to the point where they don’t understand who you are or what you’re offering.
If you read a bit of my website copy, you know that your brand voice can be Serious Sarah (the cutthroat business type), or Laidback Larry (professional, yet personable).
4. Helps you save time and stress less
Let’s be honest, everybody is not good with words. You can meet the smartest of people, but when it comes down to writing that results in action, they just can’t do it.
A good copywriter can help execute all the ideas that you have for your brand but just can’t put them into words. This is especially important for brands who keep their blog active (which every brand should, but we’ll get into that at a later time).
This would inadvertently save you time to focus on other things. And really, who doesn’t like saving time?
There’s no need to waste time. Hiring a copywriter can be a big step for a brand that has been comfortable doing all the written work. Contact me for a brief consultation to discuss how my copywriting services can improve your brand image and sales.